Elizabeth Lindsey, Global President of Brands & Properties at Wasserman, breaks down what the data really reveals about fandom and the growth of women’s sports—challenging old metrics, amplifying the power of female consumers, and re-defining what leadership and success look like today.
Few people understand the intersection of data, fandom, and leadership like Elizabeth Lindsey, Global President of Brands and Properties at Wasserman.
In this conversation with Karina LeBlanc, Elizabeth unpacks what the numbers truly show about the growth of women’s sports—challenging outdated definitions of success and revealing what brands, leagues, and fans are getting right (and wrong).
She discusses findings from The Collective, Wasserman’s data-driven initiative advancing equity through insights, exploring how women are shaping global fandom, controlling household influence, and redefining engagement across generations.
Elizabeth also opens up about leadership, loss, and letting go of expectations while also sharing how purpose, adaptability, and curiosity have guided her own career and how leaders can stay aligned to their North Star through change.